Wet n Wild Photo Focus Concealer | Review & Swatches

I'm reviewing the Wet n Wild Photo Focus Concealer, finally. I've been using this for months now and haven't gotten around to r...

I'm reviewing the Wet n Wild Photo Focus Concealer, finally. I've been using this for months now and haven't gotten around to reviewing it for multiple reasons. I have so many things waiting to be reviewed, as well as non-review posts that I want to write but I have been seriously lacking motivation recently. To be completely honest, my depression and anxiety are really bad at the moment and all I really want to do is sleep. I force myself to do a lot of things but I won't force myself to write a blog post. I never want a blog post to feel forced, because I know it will come across that way. 
So, on that note, let's talk about this concealer. The Wet n Wild Photo Focus concealer is an affordable, cruelty free concealer at the drugstore. It comes in 6 different shades and is said to be a dupe for the Nars Radiant Concealer. I don't have that concealer, so I can't confirm. 
This concealer has a wand for application. The packaging is similar to the Nars Radiant Concealer, but the Photo Focus Concealer is smaller.
This concealer is said to be white cast free and has been tested under seven different lighting conditions. It's also supposed to be full coverage with luminosity. 
So as I said, I've been using this for a few months on and off. I've had other concealers to try as well, but I used it consistently for over a month.
The Photo Focus Concealer has really good coverage. It's really easy to blend out and it's luminous. This is a concealer that you need to use sparingly because it gets really heavy, really easily. I found this concealer would look really cakey if I applied too much, so be careful with it. When applied properly, it looks really nice. It needs to be set or it will crease and move around, because it's really creamy.
The shade I have is Light Ivory.
I do like the concealer. When applied properly, it looks really nice. If you're someone who doesn't like to set your concealer, you probably won't like it. 
The Wet n Wild Photo Focus Concealer retails for $3.99. It's extremely affordable and worth trying.
What's your favorite concealer?
Thanks for reading!

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  1. I have it for some months now but I haven't tried it yet! Need to use it soon to see if I like it xx

    Carolina's Makeup Life

  2. Love that it's cruelty free!

  3. nice to see CF logo on Wet n Wild tubes now

  4. WnW....haven't tried any WnW products in ages. My current fave concealer is Marc Jacobs! :)

  5. Sounds like it’s worth a try in a pinch!

  6. I haven't tried this one yet. I'm sorry it's been rough for you lately. Hoping for better days ahead for you.

  7. I'm actually not a concealer person at all. Lol.

  8. I wish this would be a good option for me. It looks like a great product.

  9. Wow, this is super-pigmented! I love the very heavy duty concealers, and should probably give this a try.

  10. This sounds like it's definitely worth trying. I absolutely love that WnW is cruelty-free!


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