It Cosmetics Bye Bye Lines Foundation | Review & Swatches

*Products mentioned were sent for review, opinions are my own* If you've been paying attention to It Cosmetics fall releases, you&#...

*Products mentioned were sent for review, opinions are my own*

If you've been paying attention to It Cosmetics fall releases, you'll know that there are a lot. I've reviewed the Superhero Liner and Confidence in a Cleanser, but today we're going to talk about the Bye Bye Lines Foundation.
It Cosmetics Bye Bye Lines Foundation is a hydrating, anti-aging serum infused with color pigments. It perfects your complexion while concealing your lines, wrinkles, and imperfections. This foundation claims to be great for all skin types. It's infused with anti-aging peptides, caviar extract, hydrolyzed collagen, hyaluronic acid, argan oil, babassu oil, as well as vitamins A, C, E, B1, B2, B3, B5, B7, B9, and CoQ10. This claims to give you an airbrushed, lit from within glow. It offers luminous sheer to medium coverage.
It Cosmetics Foundation Review
So, those are the claims. Let's talk about the packaging. The bottle is nice and comes with a pump, so it's a win.
There are 7 shades in the range. They are still working on expanding their shade range, so if you can't find a shade that works for you, check back later. I'll swatch all of the shades below.
It Cosmetics Bye Bye Lines Foundation Review
The formula of this foundation is really nice. It's very light and is actually undetectable on the skin. It feels and looks like nothing is there, but your skin looks perfected. The coverage is light, but you can add a second layer to build it up to a medium coverage. Adding another layer does not make it look or feel heavy, which is awesome.
This foundation lasted all day on my skin. In case you didn't know, I have dry skin for the most part, it's oily around my nose and I have large pores. This foundation did not sink into my pores or fine lines. It also didn't make my skin look dry throughout the day, which most foundations do. 
Here's what it looks like on:
A post shared by Nikki Ash (@nikmakeupjunkie) on
As you can see, it looks really nice. It's not full coverage, so you can see my acne scar through it, but I could easily cover it with concealer.

The verdict on this foundation is: it's a winner. I'm really loving how it looks and feels on the skin. You can find all of the info on

Let me know if you've tried this foundation; I'd love to hear your thoughts.
Thanks for reading!

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  1. Seems like a nice foundation! Might need to try it xx

    Carolina's Makeup Life

  2. Looks like a nice foundation. I don't see a shade that's a close match to my skin unfortunately

  3. The lightest one is perfect for me and I know I'm going to love it. It looks beautiful on you.

  4. Sounds great! I'm always looking for liquid foundations that work in the summer heat here in Arizona - would love something light enough that it doesn't feel like I'm wearing some.

  5. I very much want to try this foundation! I think that my old face would love it.

  6. I don't really use foundation but these seem great.

  7. Hmm I love their CC Cream so maybe I'll check this out!

  8. It Cosmetics sounds like a great foundation. Hopefully they will come out with some cooler toned foundations soon!

  9. This is exactly the kind of foundation I need - nice light coverage!

  10. It has a beautiful finish on you. I might find this rather interesting on my dry skin

  11. I like the idea of a hydrating foundation!

  12. You ain't kidding, it really does look amazing! Love how perfect your skin is in the photos, you are super photogenic :)

  13. I'll definitely need to give this foundation a try!


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