It Cosmetics Confidence in a Compact | Review & Swatches

*Products mentioned were sent for review, opinions are my own* I said another foundation review was coming really soon, and I meant it ...

*Products mentioned were sent for review, opinions are my own*

I said another foundation review was coming really soon, and I meant it because, here it is. I received the It Cosmetics Confidence in a Compact Foundation a few weeks ago in a TSV from QVC, but the shade was a little too dark, so I didn't really get to test it out. Then, I received a package from It Cosmetics with all of the shades, so I've been using the lightest one in the shade Fair pretty much every day since. 
It Cosmetics Confidence in a Compact Review & Swatches
It Cosmetics Confidence in a Compact is a Skin Transforming Full Coverage Solid Super Serum with SPF 50+. 
This is the first ever solid serum foundation and it delivers all of the benefits of the Confidence in a cream, plus full coverage and an SPF 50+ physical sunscreen. This contains an anti-aging hydrolyzed collagen, hyaluronic acid, squalane, antioxidants, and a super ceramide cream.
This cream works for all skin types and is great for sensitive skin. The proprietary Anti-Aging Armour Regenerative Concentrate is activated on contact to moisturize, restore radiance, reduce appearance of pores, discoloration, lines and wrinkles, while also improving firmness. 
Now that you know the details, let's talk about how it works.
It Cosmetics Confidence in a Compact
As I mentioned, it's a solid serum, which sounds completely impossible. This can be applied with a brush, like the It Cosmetics Heavenly Skin Skin-Smoothing Complexion Brush, the sponge included or any tools you decide to use. I have super dry skin, so I tend to not use brushes as often, but for testing purposes, I did apply it with a brush once and it does apply beautifully but I still prefer a sponge. So, I use the sponge that comes with it to apply it all over my face and then I use my Beauty Blender to make sure it's blended perfectly.
It Cosmetics Confidence in a Compact Serum Foundation
This foundation looks so good on my dry skin, that I don't want to touch another foundation. The coverage is full coverage, which I really like. It's the first full coverage foundation I've used that doesn't go cakey on me and I'm seriously loving it. It's so light weight, it feels like nothing on your skin, rather than the heavy feeling most full coverage foundations have.
This foundation does what it says, it glides over my pores and hides them well, it makes my skin look radiant but not greasy, it hides discoloration and it hydrates. 
It Cosmetics Confidence in a Compact
As far as wear time, I find that it will last all day without fading or caking up, which is much appreciated. It does not oxidize throughout the day. 
I do have all of the shades, so I swatched them all for you, here are the swatches.
It Cosmetics Serum Foundation Swatches
The colors available are:
  • Fair
  • Light
  • Medium
  • Medium-Tan
  • Tan
  • Rich
  • Deep
I'm sure you can tell that my favorite foundations came from It Cosmetics. I'm still obsessed with the CC Illumination Cream & the IT-O2 Ultra Repair Foundation. The Confidence in a Compact is another obsession of mine and my current favorite. I love the coverage, the application and how it looks and wears throughout the day. 

Here's what it looks like on:



I definitely recommend this for anyone suffering from dry skin. Normal skin could use this too and would probably love it. I'm not sure about someone with oily skin, honestly. It's super hydrating and really, you should hydrate oily skin, but you might feel that it's too much. I'd check out a review from someone with oily skin before picking it up to be safe. 

It's safe to say that I'm in love and it's my current favorite.

You can grab it now at Ulta.com

What's your current favorite foundation?

Thanks for reading!

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18 comments

  1. I am dying to try this! The IT CC is one of my HG face products and I'm hoping that I'll love this just as much.

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  2. I love their products, and I think Medium Tan would be perfect for me! <3

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  3. this sounds really interesting.

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  4. I love seeing all the shades. I have the lightest one but I always wonder how deep they actually go. I like to wear it on the days my skin feels dry.

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    1. It's so good on dry skin! I hope they keep expanding their color selection. They're doing better but they could use a bigger selection.

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  5. I'm so impressed with these! The compacts look beautiful :)

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  6. I love the fact that it is 50+ SPF. Usually it's only in the 20's or 30's. It's nice to see a brand put focus on higher SPF. :)

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    1. They're so good about SPF and they somehow manage to do it without making you have that awful flashback that some makeup with SPF gives you.

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  7. This sounds fabulous! I need to try it out to see if Medium Tan works with my skin tone. Here's hoping!

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  8. This sounds so lovely! I love the name too - CONFIDENCE!

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    1. I love it, they're all about empowering women and instilling confidence.

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  9. This sounds great - I have dry skin too so I should try it out!

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  10. Impressive pigmentation for a foundation with skincare benefits! I need to get one.

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  11. I want to try this! I'm curious about the solid serum concept. I've been really into hydrating lately, I'd like to see if this works for me.

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  12. Thanks for providing swatches! I usually have to drop down a shade for this brand, but it's nice to have visual confirmation. Very excited about this product.

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    1. Thank you! I hope the swatches helped!

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  13. That might be good for me in the winter!

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