It Cosmetics Superhero Mascara Review

Recently, I picked up the It Cosmetics Superhero Mascara because I hadn't really heard much about it and I'm always curious about n...

Recently, I picked up the It Cosmetics Superhero Mascara because I hadn't really heard much about it and I'm always curious about new mascaras.
It Cosmetics Mascara Review
The It Cosmetics Superhero mascara is meant to give you a lot of length and volume. This mascara contains biotin, protein, peptides, hydrolyzed keratin, and volumizing collagen to condition your lashes while you're wearing it. This formula is also super black and pigmented.
I've been using this regularly for a couple of weeks now, so I felt ready to give my thoughts.
It Cosmetics Mascara
It gives me a lot of length and volume, but if you're not careful it does get clumpy and out of control easily. The formula is quite wet, so I tend to get it on my eyelids while I'm using it which is annoying, but let's be honest, it's probably my fault because I don't like to spend a lot of time applying mascara. It didn't flake, crumble or smudge. It removed fairly easily with makeup remover.
Overall, I really like this mascara. I'm not sure how often I'll repurchase it because I'm not one to regularly spend $24 on a mascara. 
I'm glad I picked it up and I'll definitely use it up. 
Here's the site for more info.
Have you tried this mascara?
Thanks for reading!

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  1. I've heard a few comments about the super hero echoing your review. I wonder what their aim was for the name & product line? Holding your lashes strong...just like a hero saves the day? :)

  2. I may try to catch this on sale to try out but the clumping does have me a little concerned. I have super fine lashes so clumping equals out to me looking like I have five or six lashes. Lol!

  3. I love length! But the dry time could be annoying.

  4. This is the only one that I haven't tried yet from the line. I love the others though and will probably purchase this one sometime too.

  5. This sounds nice - but for $24, I want it to be FLAWLESS! Cool packaging though!

  6. I hear you on the price, $24 is steep for something you're going to toss in three months. Thanks for the review!

  7. I spend too much money on mascara...and I'm so picky about wands and application! Bummer it didn't have a better outcome for the price. but, you still got length and volume!

  8. I've been dying to try this one!

  9. No go for me. I need my mascara to be dry instantly or else it's all over my face.


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